How to Build a Social Media Following – Is It a Waste of Time?

build your social media followingYou’re rich and famous now…

…and it’s all thanks to your fabulous social media following that you’ve painstakingly built for years.

Well, maybe that isn’t the case right now, but…

… what if I told you it could be?

By 2020, worldwide social media users are supposed to hit 2.95 billion. This stat means as time progresses there will continue to be more people to help you achieve your social stardom.

how to build a social media following

You can learn how to build a social media following and get paid for it – or can you?

Read along through this article, and I’ll share the behind the scenes truth.

How Much Are Social Media Followers Worth?

Before you go out and try to gain social media stardom, don’t you think you should figure out whether it works or not? While you see people on Twitter and Instagram having fun traveling and doing all kinds of cool things while getting paid – how likely is that to be you?

Here’s the legit truth.

You Should Learn How to Build a Social Media Following

True, not EVERYONE is going to get super rich from social media, but why can’t it be you?

According to Forbes, some social media influencers like Lyzabeth Lopez are cashing in at anywhere from $3,00 to $5,000 per post and up to $20,000 for a campaign.

HOT DOG!

can you really earn money from your social media following

I don’t know about you, but I’m still working on getting to those rates. bahah

I did experience one of the perks of having a nice Twitter following though. Amazon invited me to be in their influencer program. Basically, I get a cool little store of my own that is only available to influencers.

amazon social influencer program
Image courtesy of memegenerator.net

Yeah, it’s kind of cool, but whatever. lol

My point is – if you have something to say and a way to help people, why not get paid from doing that?

Whether you are helping people learn how to work remotely, how to have a better relationship, inspiring them or whatever your topic is – you should be paid for the help you’re giving people through social media.

That’s a big hint hint clue clue at how to build a social media following.

1) Provide Value to Your Audience

I remember the first time that I put a blog post together on a free blog site. I thought people would be interested in my life or something. I don’t know what was up with that… lol Hey, read my diary! hahah

I guess, some blogs do that without a niche, but mine didn’t do so great. bah!

With the various blogs that I have, I now provide value to my readers, so you guys actually want to read what I have to write. I educate on ways to make money without being in a solid location, affiliate marketing strategies, website traffic and all kinds of other great stuff that hopefully helps you live a better life!

Make Sure Your Content Is Stellar

When you create content, make sure you put your best foot forward. Less than amazing content won’t get the shares you want. Be sure to answer questions, give concrete steps of action and guidance on the topic.

While it is great to write about things that you know, you also want to use legit sources to back up what you are saying, so people know you’re for real.

2) Be Friendly (Network)

If you want to be truly successful, it is very helpful to have a network of people that will help you promote your content by sharing it on social media or linking to it from their blog.

Sometimes things are so simple that people don’t do them. I am genuinely curious about people’s lives and try to be helpful, and that serves me in life, and it could serve you too if you are sincere.

3) Be Consistent

Whether you use a scheduling tool or if you are consistently posting live on your social media networks, you NEED to be consistent. If you aren’t consistent, people are going to FORGET you. You won’t build a relationship with anyone.

If your productivity skills aren’t on point, you can read this post.

Here’s an example of what you could do for your social media in a given week:

1 Instagram story for the day, 2 Instagram photo posts, 1-2 Facebook posts, 4-5 tweets and a post on LinkedIn.

You may choose to use other platforms, but these are my favorites.

Just Get Started

Learning how to build your social media following is profitable, and it is NOT a waste of your time. Drop your social media handle to a couple of your favorite social site in the comments so everyone can follow each other. 🙂

Comments

  1. I really need to build my base on social media. Not to get famous but would love to contribute to my bottom line in my business. The problem is I have been stuck on 518 followers for about 2 years. I just cant move it and friends arent no help either as never share or like anything without a nudge.

    I am at an all time lost with it and close to just sacking social media off. Whats the one piece of advice to just really go after?

    1. Steven,

      Hey there. It is easy to get stuck when you’re on social media. You’re not alone!

      When you’re getting started and building momentum, you’ve got to be IN IT!

      In other words, find groups on facebook, LinkedIN, join twitter chats.

      You want to find other people that are interested in what you are doing but you also want to find people you are interested in.

      A good book said – he who wants friends should show himself friendly and that’s exactly how it is on social media.

      As you gain more followers, you may not be able to keep up with them all, but do the best you can.

      Set a specific amount of time aside to build your social media following each day – even if it is just a little bit of time. You’ll be surprised at how quickly you can start growing. 🙂

  2. Great tips. 

    The most difficult of the 3 is… Huh! Consistency. I remember running a YouTube channel. Was consistent for some time and my channel was growing. The moment I stopped being consistent, I began to loose Subscribers and engagement too. Consistency is truly a major key to building a social media following.

    Again, I hate it when I don’t get a reply on social media posts (when I expect a reply). Giving back reply to fans’ comments will certainly build a social media following.

    Thanks for sharing. 🙂

    1. You are 100% right, my friend. As internet marketers we have this crazy dream of being able to slap up a website and BOOM – we are overnight millionaires. lol

      It definitely does not happen like that.

      There is a lot to do and continue doing BUT what is 20 hours of work that you love vs 40,60,80 or more hours of week working a job that you hate? I don’t mind putting in the work. hehe

  3. I’ve been trying my hardest to build up my Twitter account over the last year or so, but it’s so hard to get followers that actually stick for once. Most of the time they follow you, until you follow them back….then they unfollow you to make themselves look more popular as a business! 

    Do you have any tips you could use specifically on Twitter – do you know this platform well enough to advise?

    1. Chris,

      Yes. I have 23.6 twitter followers currently (11/6/18) and over 123k tweet impressions over the last 28 days. I am going to reveal some of my ninja techniques for building a twitter following in a new post, but right now to keep it super simple…

      When people follow you, go check out their profile. If they are interesting to you then follow them back. If they aren’t… carry on and who cares. lol You can always go back and see if they are still following you a couple of days later. If they followed and unfollowed you can choose to unfollow them if you want to so you don’t go over your ratio of followers.

      Keep a look out for my blog on building a twitter following as it will be coming up week after next. :0)

  4. It’s amazing how much money some celebrities get for a SINGLE instagram post. I’ve read that Kylie Jenner receives $1 million per post. How crazy is that!!

    Your tips are golden. I mean, there are so many people online trying the same thing, so you need to actually give value to people and not just some random talk. If you give people value on a regular base, people will get to know you and slowly you’ll gather a following.

    1. Laura,

      Oh yeah! The uber-celebs reeeallly rake it in. lol I am loving the trend toward the “anyone can make it” world though.

      If you work hard and either entertain or educate your audience and be consistent, you can build a social media following and you can make at least SOME money at it. Even if it isn’t thousands or millions of dollars, as long as you’re making something – that’s awesome, right? lol

      Good to hear from you and feel free to share about your social media building experience too. 🙂

  5. You are so right with the tips you hand out. It’s about consistency and maybe this is what worries me, that I won’t be consistent enough and then I would disappoint my readers.

    My other back-draw is the fact that I don’t write in the same way that I speak. The moment I write, I do it in a business like way and I know that I must write the same way that I speak, in an informal way. I still have so much to learn still and writing is not my first love.

    I appreciate your tips, thank you.

    1. Piet,

      Even if you don’t have a blog, you can start out small on social media. Doing short social media posts can help you get started on finding your blogging voice. The best way to get good is to start out bad and keep improving. 😀

  6. Hey Jessica,

    Social media is indeed one of the best ways to showcase your work and build rapport with your followers/readers. And this is something that you can do for free. I’d like to ask a couple of things:

    What social media should, in your opinion, a blogger be active on? Should a blogger have a personal and a business account? And finally, should a blogger invest in social media advertising?

    Thanks!

    Marios

    1. Marios,

      Hi there. Thanks for stopping by. Great questions. :0)

      1. Choose at least one that you feel comfortable on and then learn another platform. I am pretty active on 5 platforms but do what you can as doing something is better than doing nothing because you’ve overwhelmed. 🙂

      2. I recommend having a personal and a business account. The personal account can share your business posts for extra reach (I wouldn’t share ALL of them of course).

      3. If you want to boost your reach, set a budget and stick with it. Build slow and steady if you don’t have a big budget. 🙂

  7. I’m just starting with social media so enjoyed your post. Facebook I’ve used for a long time that started when 2 of my kids decided to travel the world, and I kept up with them on Facebook. Since then I’ve used it a lot through fan pages and also the advertising platform which as far as I’m concerned is second to none unless you know different Jessica?

    Google+ I use sometimes, don’t know if you’d class that as social media, although I did hear a rumour that Google+ is on the way out. Twitter I’ve only just signed up to so could do with some advice on this platform (advice in 160 characters only, please) as you seem to have a few followers.

    Digressing slightly here but I know people warm up their Facebook advertising accounts with engagement posts but use places like India the Philippines etc. so they can get more impressions for their dollar. They may end up with plenty of likes and followers, but I wouldn’t have thought they’d be very active, must be for show only. Is that the case with other social sites where you can muddy the waters a little?

    Pinterest and Instagram have yet to be investigated and included in my armoury, so they’re as clear as mud to me. I understand the consistency and the friendly side, but as for making my writing stellar, I think  Stella Artois maybe a better description.I noticed you’re doing a post on Twitter soon so I’ll be back as Arnie used to say. Thanks for the tips.

    1. David,

      Facebook is one of my favorites. Both for personal use and for fan pages and their ad platform. If you narrow down your target audience you can get amazing reach for just a small amount of money.

      Google + is shutting down shortly so I am glad I never got too caught up in that. I guess Google thinks it is better to focus on their winners like YouTube. 😀

      As far as getting followers from Philippines to sway the numbers, it doesn’t do anything good for you. It’s much better to spend the money to boost posts and get in front of the people you are actually selling to. Philippines is a great place but usually isn’t a retailer’s target audience.

      Pinterest and Instagram are also great platforms to learn, but taking it one step at a time is best. I remember when I first learned them. Each has its own language and way of being used. lol

      Thanks for coming by and I look forward to turning out a great post about Twitter. It looks like a lot of people want to learn how to build a following on Twitter. 🙂

  8. Hello Jessica I have had an aversion to Social Media, but the way you break it down on your website eased most of my concerns.I can see the value of building relationships and having people follow you because they trust what you write about looking to you as a person of authority.I am impressed with the way your site is formated and the imagery is outstanding!

    1. Jack,

      That is awesome. Social media can be overwhelming and even invasive at times, but I feel the pros outweigh any cons. 😀

  9. Hey Jessica! How are you doing? I really enjoyed reading this post as it contains tonnes of valuable information on social media and internet marketing. I actually own a website and the niche I’m into is fitness. Do you think having different social media platforms like Facebook, Instagram, Twitter and Pinterest help you get extra traffic and sales? 

    Thanks in advance for answering my questions. Keep up the good work. Cheers!!! 

    1. Hey there. Thanks for stopping by. I’m doing amazing, thank you! I hope you are too.

      I totally believe more than one social media profile is helpful – IF you are working on them. Each platform has it’s own feel and way to use it.

      Fitness is really popular on Pinterest and Instagram and you can think of plenty of great content pieces to share there. I use Pinterest in my marketing strategy a lot and when I have a great piece of content it is likely to get shared 1,000+ times. I haven’t found this so much with the other platforms. 🙂

      Keep making great content and testing it to see what is working best for you.

      Jessica

  10. I agree that having a social following does help.  I keep at it pretty hard adding my blog posts and some products to my social accounts.  It does held, and Google picks them up as well widening my audience.  I think it is very important to build a social media following.  I have not had Amazon contact me, but I think I am doing good!

    1. Hey Matt’s Mom… if you want to check out the Amazon program, you can go into your affiliate dashboard and where the little banners are right now (Nov 2018), you’ll see an ad for their influencer program. You can apply there and see if you qualify. =) Keep up the good work!

  11. Hey Jessica,

    Thanks a lot for your post. Very interesting information!

    I was wondering… what did it take for Amazon to invite you in their influencer program? What were they looking for in terms of numbers? 

    Also, how long did it take you to get to that point? Not just in terms of months or years but also in term of hours? 

    Thanks!! 

    Nathalie 

    1. Nathalie,

      For sure – you’re most welcome. 🙂

      I’m not sure what their criteria is BUT I do know that some people with just a couple thousand followers tried to apply and were turned down. I don’t think they need 20,000, but it is definitely up there.

      As far as how long it took me to get to 20,000 followers on Twitter… wow. Years for sure but in terms of hours… hmm… I’d have to say it was pretty insane. lol For a while I would spend 2-3 hours per day interacting with people and building relationships on Twitter.

      I now use an auto-poster that makes it easier for me to stay active but I still have to go on there and reply and stay active.

  12. I believe social media will be growing steadily in the years to come. It might look different and I’m sure new players will come and go. Building a social media following is definately not a waste of time. I believe it’s very lucrative if you do it right and engage with your followers. Interesting Article thanks for posting Jessica.

    1. Cory,

      Yes, 100% there will be changes to the social media landscape. G+ is already closing down which is crazy. I don’t really think it ever caught on that great. It was kind of like the Cinderella of Google…lol

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