Home Blog

How to Get More Traffic to Your Website – 11 Expert Tips

6

Wouldn’t it be great if you could learn how to get more traffic to your website that generated a steady amount of income? This should be your goal if you’re looking to earn money from ad revenue or sales.

Learn how to get more traffic to your website

The key to your success is all in lead generation. But in order to reach this point, you’ll need to learn how to get more traffic to your website.

5 Reasons Your Email Marketing Strategy Isn’t Working

0

email marketing strategyDoes your email marketing strategy feel like it is a big flop? Most people find themselves pretty frustrated when they are beginning their online marketing journey. Even when you become a seasoned marketer, it can be frustrating to try to get your email marketing act together. In this article, I am going to talk with you about five reasons your email marketing strategy isn’t working.

No Strategy in Place

You can’t very well call it an email marketing strategy if you don’t have a strategy in place, now can you? Well, you would think that is the case, but many people say they have an email marketing strategy when in fact their strategy is to throw it out there and hope that something sticks.

If you want to win with your email marketing, you need to have a plan. When will you send emails? To whom will you send emails? How is your list segmentation? And more. There are so many questions to ask before you put your email marketing strategy in place and before you get started with email marketing, you need to have the strategy.

Not Understanding Your Target Market

Who are you talking to when you write these emails? You have to know who you are talking to or you are going to be talking all over the place. If you are writing anyone then you are writing to noone. Knowing who you are talking to will allow you to personalize it.

For instance, with my blog here, I know I am talking to families that want more freedom and time to be together, travel their country and maybe even the world at some point. That is why everything that I write about helps people achieve that goal. Fail to understand your target market at your own peril.

Less Than Clickable Subject Line

If your subject line is a snooze, you have to amp it up. If you can’t get people to open your emails, you don’t have a chance. If you know who your target market is, it makes it much easier for you to get their attention because you know what they want to see and read. Don’t be afraid to be unique. You don’t want to sound like every other email going through their inbox.

Poor Design in Your Emails

When people do get into your emails, how do they look? Design is important. If people are opening your emails to see plain, lazy and boring email, it is not unlikely that they will unsubscribe or at least stop opening your emails. You might even end up in the “read later” folder that no one goes back to.

They Don’t Recognize the Sender

If you are sending emails, make sure people are able to recognize the sender. If they signed up for Suzy’s Email Tips and you are sending it from Susan Smith, they aren’t going to know who you are. Since they don’t know who you are, they aren’t going to open your emails.

Conclusion

Don’t let poor email marketing strategy hold you back. Learn how to win with email marketing so you can create the life of your dreams going where you want to go whenever you want to go.

What is one thing you’ve learned about email marketing that has helped you? Share with me in the comments.

5 Most Important Things to Learn from Your Competition

0

Don’t hate your competition, you want to learn from your competition.

Instead of letting your competition blind you with jealousy or anger, you can learn how to advance by examining their actions. In this article, we are going to talk about five most important things to learn from your competition.

Price Strategy

When you are setting your prices, you should always look to see where your competition has set themselves in the market. You may have to do some mystery shopping or have a friend do mystery shopping to find out what their rates are if they keep them private. Depending on the product or service, they may be listed online where you can easily see them.

Once you learn how your competition is operating with their price strategy, you will be able to see how you want to position yourself. You may want to put yourself in a similar price range, lower than their rates or you may want to charge premium prices that are higher than your competition.

Culture

If you see that your competition has a thriving company, look into their culture. The company culture has a lot to do with how well a company does.

If you aren’t sure how to create the same type of culture, you can see the kind of messaging they use in their job descriptions and even interview previous employees to find what you can about how they create the culture in their company.

Company Structure

The structure of a company is important. Whether you are starting your company or you have been operating for a while, you can look at your competition’s company structure and see if there are things that are lacking in your company so that you can improve upon their model in your own company.

Financials

There are various ways that you can gain access to company financials. Depending on the kind of company it is, the financials may be public which makes it easy for you to look through. When you can see what they are doing with their money, that makes it much easier for you to decide what to do with yours.

Possible Weaknesses

As you are reviewing your competition and trying to learn from your competition, look for any weakness they have. Oftentimes this is a point where you can grow your company to be strong and shine even brighter since they are less than brilliant in that area.

Conclusion

There are many ways you can learn from your competition so make sure that you don’t miss out on any of them. These five are only the beginning as you are improving upon the strengths and weaknesses of your company.

What strategies are you going to implement because of something you’ve seen from your competition? Share in the comments.

Most Popular

I've learned A LOT about making money online over the last 10+ years and compiled it in my BLOGGER MONEY book.
Enter your email below to get my the downloadable version of my ENTIRE book - INSTANTLY.
I won't SPAM you - that stuff stinks!