The average small business spends $400/mo on marketing efforts. As businesses grow, their marketing budgets grow. You may be in a position where you want to expand your marketing efforts because your business is growing.
If you are considering inbound marketing strategies, you might not be sure how educating your website visitors is going to bring in more sales.
You may be thinking about writing sales letters and promotions to increase your bottom line. Continue reading this article as we talk about how educating your website visitors can bring you more sales.
1. Builds Trust
If you present yourself as a knowledgeable source, people are more likely to trust that you know what you are talking about. While you can’t get on the phone with everyone and show them how educated you are on the topic, you can write blog posts where people can see how awesome you are.
2. Shows You As an Authority
Similar to point number one, showing you are an authority will allow people to trust you more. Beyond that, you want people to think about you as a thought leader/authority. Offering valuable information through your website and blog is the best way to do position yourself as an authority.
3. Keeps You Top of Mind
When you have consistent education content going up on your blog, you can keep yourself top of mind by emailing your list about your latest helpful blog post. As long as you are providing valuable information that can help them with what they are trying to achieve, people are often glad to get your emails.
4. Helpful Tips for Engaging Your Readers
Once you’ve got the hang of writing educational content that will help your clients, there are some things you can do to make sure that you’re engaging with your readers.
- Add Value Any Time You Can
- Engage with Your Visitors
- Ask Questions
- Answer Questions
If you aren’t engaging your readers, you are missing out on a major relationship building opportunity. Customers like to know that their voice is heard and they want to know with whom they are spending their money.
The more you put these important practices into play, the better opportunity you have to increase your sales and build long-term relationships with your customers.
Some Questions to Ask Yourself:
- How can I engage with my customers on a regular basis without being annoying?
- How can I add more value to my website visitors?
- What is one new educational resource I can make for my website visitors?
Once you answer those questions, you will have some idea about the type of content you can create to start growing your company’s inbound marketing effort.
Share your favorite tips for creating amazing educational content for your customers in the content below.