Love it or loathe it; social media has revolutionized the way in which we spend our time. It is also proving to be incredibly beneficial for businesses looking to expand their platform, grow their customer base, and maximize their earnings.
However, if you aren’t particularly tech-savvy and don’t know your Insta posts from your tweets, it can be hard to know where to start. With that in mind, here are some top tips that you can use to create the perfect social media presence for your brand!
Use the social media platforms that are right for you. Right now, the most popular social media platforms are:
However, each platform caters to a slightly different demographic. For example, if your brand is catered towards younger audiences or teenagers, TikTok is the way to go. While you should set up accounts across multiple platforms, you must choose the platforms that you know your customers are more likely to use, as this makes it easier for you to connect with them.
Set Up a Business Account
Social media can help your business get noticed, but you have to do it right if you’re looking to succeed. Therefore, you should ensure that you select a ‘business account’ instead of a personal account when setting up your social media.
Doing so means you will be given access to analytics and data that allow you to measure your success. For example, you will be able to see how many people are engaging with your content (liking, sharing, commenting), as opposed to simply viewing it and scrolling away.
Think Carefully About Your Social Media Handles
Each social media handle needs to be completely unique, meaning that you might not be able to get the exact name of your business as it may already be in use by another brand. However, it’s important that you find a close match. For example, you could add a few numbers or your geographical location. This will make it easier for your customers to find (and remember) your brand.
Nevertheless, it’s important to remember that your username is not set in date. In fact, one of the most searched questions regarding social media is ‘can you change your instagram username?’. Thankfully, the answer is yes! So, whether you just aren’t happy with your current social media handles/usernames or are considering a rebrand – you won’t have to start your account from scratch.
Quality Content Is Important
With so many brands using social media to grow a following, it can be hard to stand out from the crowd. As a result, you need to ensure that you are posting quality content, as opposed to simply posting for the sake of it. While you should ensure that you post consistently, each post needs to serve a unique purpose. This could include:
- Posts designed to introduce customers to your brand by telling your story. For example, this could include ‘meet the team’ posts.
- Posts designed to advertise a specific product or launch.
- Posts designed to entertain your followers.
- Posts designed to inform your customers.
While all posts will be used to market your brand, it is important that they do not appear too pushy or sales-based, as this will turn customers away instead of pulling them in. Instead, think about the kind of content you know your target audience would enjoy, and try to create that for them. For example, if you run a fashion brand, you could also share motivational quotes, lifestyle advice, and styling tips and tricks.
Engage with Your Followers
If you want your posts and accounts to gain more traction, it’s important that you also use your social media to engage with customers. For example, you should respond to (or like) comments. Not only will this help you develop a relationship with your customers, but it can also help boost your post to a wider audience – as the more comments a post receives, the more likely it is to appear on someone’s feed. Another great way to boost engagement is to ask questions in your image captions.
Capitalize on Current Trends
Another way in which you can improve your brand’s online presence is by ensuring that you make the most of current trends.
For example, if a certain song is really popular at the moment, you could feature it in the background of one of your videos (ensuring that you don’t infringe on copyright rules). This means that your post could quickly gain more traction, as people will stop to listen.