As business owners, we are always looking for a competitive edge or at least a nice trampoline to be able to bounce to the next level.
Continue reading as I talk with you about five digital marketing trends & how to benefit from them.
1. The Dreaded Algorithm
We all know about Google & its insane algorithm of uncrackableness. (New word)! However, more algorithms are popping up, and things are getting more complicated for marketers.
Now platforms like Facebook, LinkedIn & Instagram only show you a fraction of what you used to be able to see.
Remember when you’d get on Facebook and you’d see all of the things your friends were posting right away? Even business pages you were following were showing up in your feed without being an ad.
Now, you only see a few of your friend’s updates. What does that mean for you? Fewer people see what you’re posting.
How to Benefit:
The best way to benefit from the increase of algorithms is to create content that people want to share. Creating content people want to share will allow you to get in front of more people that may not see your social media posts from your page.
The algorithm helps people see more of what they want to see. When your content is high-quality, you aren’t going to have to worry about algorithms as much.
Good content will find its way to people. Ensure your content is valuable when you share or otherwise you might be a victim of the filtered feed.
2. We Spend Our Time on Apps vs. Visiting Websites
Most of our time isn’t spent typing web addresses. Roughly 90% of our time on our mobile, we spend on apps. We love our social media apps, gaming apps, time management, meditation, and anything else you can think of – APPS!
How to Benefit:
If your business doesn’t have an app – it is time to get an app. Make it easy for people to access your information or you can have an eCommerce app and sell your products to mobile users.
3. Artificial Intelligence
You’ve probably already seen AI at work on websites like Amazon or another favorite shopping site. It almost seems like they are listening in on your conversations when they recommend “cute comfortable flip-flops” to you. Or maybe, that is just me.
Artificial intelligence is good at things like breaking down masses of data and making sense of it all. While we see a jumbled mess, AI sees a pattern and proof of what people want and why they want it.
How to Benefit:
You can purchase software that uses AI to recommend products and services to your customers, create chatbots and more. What we see now is the beginning of even more advancements with AI.
4. Video Is on the Rise
All kinds of video are on the rise from instructional, promotional, programs and live streaming videos; it is all in high demand. People are consuming immense amounts of video each day on social media platforms. These people are also streaming videos through Netflix and Amazon Prime Video.
How to Benefit:
If you or your company has anything you can create videos about (you do), you can get the attention you otherwise wouldn’t have been able to get.
5. Influencer Marketing
Influencer marketing has been around for a long time, but mainly through sports figures on television. Now we have Instagram models and stars of Twitter to get out the word about our business and services.
How to Benefit:
Instead of spending millions of dollars signing an endorsement deal with a sports figure, you can find micro-influencers. Micro-influencers charge as little as $100, $500 or $1,000 to promote your product and share it with their audience.
What digital marketing trend are you going to benefit from? Drop a comment below.