Home Internet Marketing 5 Digital Marketing Trends & How to Benefit From Them

5 Digital Marketing Trends & How to Benefit From Them

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digital marketing trendsAs business owners, we are always looking for a competitive edge or at least a nice trampoline to be able to bounce to the next level. In this article, I am going to talk with you about five digital marketing trends & how to benefit from them.

1. The Dreaded Algorithm

We all know about Google & its insane algorithm of uncrackableness. (New word)! However, there are more algorithms popping up, and things are getting more complicated for marketers. Now platforms like Facebook, LinkedIn & Instagram only show you a fraction of what you used to be able to see.

Remember when you’d get on Facebook and you’d see all of the things your friends were posting right away? Even business pages you were following. Now, you only see a few of your friend’s updates. What does that mean for you? Fewer people are seeing what you’re posting as well.

How to Benefit: The best way to benefit from the increase of algorithms is to create content that people want to share. Creating content people want to share will allow you to get in front of more people that may not see your social media posts, but they are seeing the person that shared your content’s post.

The algorithm helps people see more of what they want to see and when your content is high-quality, you aren’t going to have to worry about algorithms as much. Good content will find its way to people so ensure that your content is valuable when you share or otherwise you might be a victim of the filtered feed.

2. We Spend Our Time on Apps vs. Visiting Websites

Most of our time isn’t spent typing in the web address. In fact, roughly 90{ba8cfd4c6840b585abbfde51fb1062f83fd12e192cd1904cfb5794cc8545e25e} of our time on our mobile devices is spent on apps. We love our social media apps, gaming apps, time management, meditation and anything else you can think of – APPS!

How to Benefit: If your business doesn’t have an app, it is time to get an app. Make it easy for people to come back and access your information or you can have an eCommerce app and sell your products to mobile users.

3. Artificial Intelligence

You’ve probably already seen AI at work on websites like Amazon or another favorite shopping site. It almost seems like they are listening in on your conversations when they recommend “cute comfortable flip-flops” to you. Or maybe, that is just me.

Artificial intelligence is good at things like breaking down masses of data and making sense of it all. While we see a jumbled mess, AI sees a pattern and proof of what people want and why.

How to Benefit: You can purchase software that uses AI to recommend products and services to your customers, create chatbots and more. What we see now is the beginning of even more advancements with AI.

4. Video Is on the Rise

All kinds of video is on the rise from instructional, promotional, programs and live streaming videos; it is all in high demand. People are consuming immense amounts of videos each day on social media platforms as well as stream videos through Netflix and Amazon Prime Video.

How to Benefit: If you or your company has anything you can create videos about (and you do) you can garner attention that you otherwise would not have been able to get.

5. Influencer Marketing

Influencer marketing has been around for a long time, but mainly through sports figures on television. Now we have Instagram models and stars of Twitter to get out the word about our business and services.

How to Benefit: Instead of having to spend millions of dollars signing an endorsement deal with a sports figure, you can find micro-influencers that will charge as little as $100, $500 or $1,000 to promote your product and share it with their audience.

What digital marketing trend are you going to benefit from? Drop a comment below.

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10 COMMENTS

  1. Hi Jessica!
    I was reading your post and I’m reminded of the movie I watched called ‘AI’ Yes you are right, it seems like AI is taking over the net waves and with the rapid advancement of technology. I don’t think we will be able to stop it. When my presence online becomes an authority, I will benefit from digital marketing by creating my own digital product.
    Great post!
    Cheers! to your successful future!
    David. (DygieReds)

    • David,

      That is exciting! Thanks for coming by. The digital marketing trends and even AI trends shouldn’t be something we are afraid of, but something we learn to work with. It sounds like that’s your plan. 🙂

  2. Yes, completely agree with your all the points here. AI is definitely taking over the net, hope it does not take the world like shown in the movies, haha.

    • Deraj,

      lol… I hope not as well. I also watched the new Jurassic World movie and hope that doesn’t happen either!

  3. Really insightful article Jessica! Having just looked into working with AI at my work it is truly coming part of online society. Most AI systems I’ve come across actually do a better job than most humans could do actually! lol Hopefully it doesn’t take over the world too soon!

    I also agree with you with video marketing, it plays such huge part in the algorithms on social media now too!

    • Jamie,

      Thanks for stopping by. The beauty of AI is that it doesn’t get tired or need to go to the bathroom. lol

  4. Jessica, this is certainly some useful info you’ve written, thank you. Many site owners can benefit from this.

    With the nature of the online world nowadays, knowing how to utilize such marketing techniques can give one an advantage. With time and patience I think utilizing these methods will give you their due.

    • Thanks for stopping by and yes, it does take time to get back what you put in, but it is worth it.

      The digital marketing skills that I have learned over the last 10+ years continue to pay dividends.

  5. Hi Jessica, nice post.

    It’s our job to keep up with the AI. It’s going to be a tough job but we just have to in order to understand the internet developments and respond to the trends. We are in the middle of the digital era and it is faster than the lightning!
    One day you are hot, one day later they forgot all about you. It’s most important to follow the trend leaders.

    Have you heard of Bian Dean, of Backlinko? He’s certainly one worth to look up on the internet and YouTube and to follow.

    I like your blogs, keep them coming:)
    Regards, Loes

    • Loes,

      Thanks for stopping by!

      Yes, Brian from Backlinko is amazing. Brian and Neil Patel are two of the digital marketing pros that I follow consistently.

      I’m glad that you enjoyed the blog post. Have an amazing day!

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