Since you are looking for online marketing tips for small business, I have to say congratulations to you for still being in business. 8 out of 10 businesses fail within the first 18 months and they've put together 5 reasons why this happens.
When you feel that the deck is stacked against you, online marketing tips for small business may be one of the things that keep your business alive.
Many small businesses don't know how to market their business online using social media, search engine optimization, pay per click and other digital marketing methods and this means there is a lot of opportunity for business owners like you that are willing to learn and implement strategies like content marketing plans.
Search Engine Optimization for Your Small Business
When you are marketing to a specific location, you have much less competition than if you are going for a national search term. For example:
Knoxville boat detailing is going to be much easier to rank in the search engines for than if we were trying to rank for boat detailing. The good news is that we don't need to or want to rank for national terms since we are primarily servicing the Knoxville Tennessee area.
I have gone over how to rank on Google without spending money in this article if you want to read more about the topic.
One of the shocking things I've found is that many small business owners have not even claimed their Google business listing. It's as simple as going to the link, filling out the information and waiting for a postcard in the mail to confirm that you are indeed at the address in question.
Once you do this, when people search for your business, your list is going to look professional instead of simply showing up as a search result. Business listings through Google almost always show up above organic search results.
To help yourself get even more reach in the search engines so more people can see your website and visit you, you need to have a press release written about your business and then distributed through a press release distribution company. There are many out there that will do the service for you for $200 - $300 and some are much more expensive depending on the options they offer.
Your press release should be news. It can be news about a grand opening, a sale, a new product or service. The better the news, the more likely it is to be accepted to the news sites where it is submitted.
Get Listed on Local Directory Sites
Make sure you are listed on sites like Yelp. Plenty of people search for services and local business they need to find on these local directories and if you aren't there, well - you aren't there!
Guest Posting on Other Blogs
First off, your business should have a blog. If your business does not have a blog, well, I can't even with you right now. Get a freakin' blog man/chick.
Guest posting is one of the big online marketing tips for small businesses. You need to think about other businesses that have blogs that would get value from the content you are going to post. You probably already know some of the people since you are in the small business world. You can even offer to blog on each other's sites.
When you do this, you are going to be able to get in front of their audience and they will be able to get in front of your audience.
Social Media Promotion
Depending on the kind of business that you have, social media can be an extremely powerful platform when you want to get traffic to your website.
If you have a very visible business, you could put some pins on Pinterest but for local searches, Pinterest usually isn't the best. You're better to focus on something like Facebook.
With our boat detailing business, we have been able to do very well with Facebook ads due to the fact that we know exactly who our market is.
You should know that we rarely post on there but I run a small ad budget and get in front of plenty of our target market and get sales from all the calls, messages and emails that come through. If you have a service related business and don't feel like spending a lot of time setting up your Facebook business page, this could be a good option for you.
Actions Steps for You to Take Right Now
It's all fine and dandy that you have read this article, but you need to make sure that you take action. Here are some action points for you.
- Make sure you have a blog.
- Reach out to another local business that has a blog about guest posting.
- Claim your Google business listing.
- Get listed on sites like yelp.com
When you get started with those online marketing tips for small business, you will start catching momentum. Your first success with online marketing for your small business is going to be very exciting when it happens but keep moving forward consistently.
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