Since you are looking for online marketing tips for small business, I have to say congratulations to you for still being in business. 8 out of 10 businesses fail within the first 18 months and here are 5 reasons why so many businesses fail.
When you feel the deck is stacked against you, online marketing tips for small business may be one of the things that keep your business alive.
Many small businesses don’t know how to market their business online using social media, search engine optimization, pay per click and other digital marketing methods and this means there is a lot of opportunity for business owners like you who are willing to learn and implement strategies like content marketing plans.
Search Engine Optimization for Your Small Business
When you are marketing to a specific location, you have much less competition than if you are going for a national search term. For example:
Knoxville boat detailing is going to be much easier to rank in the search engines for than if we were trying to rank for boat detailing. The good news is that local business doesn’t need to or want to rank for national terms since they are primarily servicing the Knoxville Tennessee area.
I have gone over how to rank on Google without spending money in this article if you want to read more about the topic.
One of the shocking things I’ve found is that many small business owners have not even claimed their Google business listing. It’s as simple as going to the link, filling out the information and waiting for a postcard in the mail to confirm that you are indeed at the address in question.
Once you do this, when people search for your business, your listing is going to look professional instead of simply showing up as a search result. Google My Business pages almost always show up above organic search results.
To get even more reach in the search engines, you need to have a press release written about your business and then have it distributed through a press release distribution company.
There are many out there that will do the service for you for $200 – $300 and some are much more expensive depending on the options they offer.
Your press release should be news. It can be news about a grand opening, a sale, a new product or service. The better the news, the more likely it is to be accepted to the news sites where it is submitted.
Get Listed on Local Directory Sites
Make sure you are listed on sites like Yellow Pages, and Yelp. Plenty of people search for services and local businesses they need to find on these local directories and if you aren’t there, well – you aren’t there!
Guest Posting on Other Blogs
First off, your business should have a blog. If your business does not have a blog, well, I can’t even with you right now. Get a freakin’ blog man/chick.
Guest posting is one of the big online marketing tips for small businesses. You need to think about other businesses that have blogs that would get value from the content you are going to post. You probably already know some of the people since you are in the small business world. You can even offer to blog on each other’s sites.
When you do this, you are going to be able to get in front of their audience and they will be able to get in front of your audience.
Seek Out Professional Services
Marketing can sometimes take up a lot of your time and for some businesses, time is limited and so are the resources available in-house. That’s why it’s worth looking to companies like SaaS marketing agency, Robben Media, who may be able to provide the work you need without you having to lift a finger.
Outsourcing your marketing might be just what’s required in order for you to get the services you need and it’s likely to be at the fraction of the price. It also means you don’t need to go to the financial effort of having to hire additional staff for your business.
Social Media Promotion
Depending on the kind of business that you have, social media can be an extremely powerful platform when you want to get traffic to your website.
If you have a business that is easy to make visual for, you could put some pins on Pinterest.
For local searches, Pinterest usually isn’t the best. You’re better to focus on something like Facebook by running local ads.
Post Videos and Photos on Instagram, Flickr, and Pinterest
Consumers are visual, and with good shots, you can improve your brand. There are a plethora of high-domain authority sites where you can post videos and photos to build a following. You can use products such as t-shirts or towels with your logo. You can also post videos and photos of events your business holds.
Recording customer testimonials will also enhance your brand. When posting, use relevant descriptions and hashtags to categorize what you’re posting concisely. Ensure you follow others in your niche or industry. Be sure to like, engage, and comment on other people’s posts frequently to get noticed.
Have a Branded Email Signature
A branded email signature is an effective way of marketing your business and brand online. It passively promotes your brand to people you contact on a daily basis. Be sure to include social media links along with other relevant links to significant marketing pieces.
Actions Steps for You to Take Right Now
It’s all fine and dandy that you have read this article, but you need to make sure that you take action. Here are some action points for you.
- Make sure you have a blog.
- Reach out to another local business that has a blog about guest posting.
- Claim your Google business listing.
- Get listed on sites like yelp.com
When you get started with those online marketing tips for small business, you will start catching momentum. Your first success with online marketing for your small business is going to be very exciting when it happens but keep moving forward consistently.