A great blog layout is essential. It can be a make or break for readers. A good layout can increase blog traffic and work to retain your readers from post to post.
Why Is a Good Layout So Important?
A good layout makes the reading experience more pleasant for readers. However, if your blog is crowded with ads or cluttered, it can be difficult for readers to follow the words in a blog post. Plus, if your blog is difficult to navigate, it can stunt how much readers can read on your blog.
You don’t want someone discovering your blog, wanting to read more, but not being able to work out where to go to get to another great post! So don’t let your excellent words get hidden behind a poor layout.
How Should You Layout Your Blog?
Clear signposting: You want your blog to be easy to navigate so that a single reader can view as many posts as possible. Clear signposting can make this happen. Try to section your blog into categories (and make these categories clear to access) so a reader can find a new post based on the idea they are interested in.
Color design: As well as having an easy-to-use blog, you also want an aesthetically pleasing blog. A reader is more likely to stay reading your blog if it is a pleasant experience for them. Finding a color scheme that echoes the tone of your blog is a great way to combine uniformity of impression and aesthetics. For example, if you are a travel blog, why not use blues and greens to echo the sea? If you run a beauty blog, pinks and pastels can echo this theme.
Include socials: On each page of your blog, you should include your socials. This way, you can increase brand loyalty and keep readers coming back time and time again. Equally important, ensure all your posts are available for social sharing. This way, if someone enjoys a post, they can share it on their Twitter, Facebook, or other social media site. This spreads your blog to new readers without you doing anything, in turn increasing blog traffic.
Use summary boxes: In the same way, a book needs a blurb, your blog posts require a summary box. This gives readers a taste of the post and encourages them to read on. Including these in your layout should increase views, as readers will be tempted to read more than one post.
Consider SEO: SEO is a word you’ll frequently see when trying to increase blog traffic. SEO is great for getting your posts out to be seen by the most people, but did you know SEO can also be applied to layout? On-page SEO services – fine-tune your SEO of the layout, and you will draw more people to your blog. The layout is more than just nice colors and clear signposting.
