Every second Google processes 40,000 searches. Imagine if you could get a few of those searches to your website. That would be great, but you need more than one strategy to get traffic to your site.
Wouldn’t it be great if you could learn how to get more traffic to your website? Wouldn’t it be great if that traffic that generated a steady amount of income? This should be your goal if you’re looking to earn money from ad revenue or sales.
The key to your success is all in lead generation. But in order to reach this point, you’ll need to learn how to get more traffic to your website.
There are many different ways you can achieve higher traffic and conversions rates. In this guide, we’ll cover some of the expert tips you can use to do just that.
Let’s take a quick look.
1. Focus On Your Organic Search Rankings As You Learn How to Get More Traffic to Your Website
In other words, your search engine optimization needs to be on point. SEO is the key to driving traffic to your website virtually for free. It’s all about keywords and content. Search engines like Google rank pages that are relevant, well-optimized and high-quality.
Any content you put on your website should consist of keywords you’ve researched. During your keyword research, it’s essential to look for key phrases that are low-competition but receive a decent number of searches from your target audience.
The keywords should also be relevant to your content and website. Also, make sure you don’t over-stuff your pages with keywords because this will only work against your efforts. Google hates black hat SEO methods such as this, so avoid it to prevent getting a penalty.
When it comes to researching keywords, you can use Google Keyword Planner or similar tools. This is free to use and can really help your SEO strategy. Position your keywords inside of your page titles, meta descriptions, meta tags and throughout the page (i.e. beginning, middle and end).
The length of your content will play a role in how many keywords you put. As a rule of thumb, you should aim for a 1-2% keyword density.
2. Don’t Rule Out Search Engine Marketing
While SEO is one form of search engine marketing, it’s not the only way. SEO is considered the free method, so there is a paid option you should be considering. Pay-per-click, or PPC, ads are very useful in helping boost your traffic.
Unlike SEO, you can learn how to get more traffic to your website much quicker (in some cases instantly). It can take months before you begin seeing results with SEO, however, it offers great long-term results without paying any additional money.
This is why SEO and PPC are one of the top expert tips. When it comes to PPC ads, you should do similar keyword research for your campaigns. In fact, you can use the same or similar keywords that you’re using for your SEO efforts.
The idea is to choose keywords that are low-competition but receive a steady amount of monthly search volumes. You’ll have to do a lot of split testing to see what works. This includes testing different keywords, ad text, and promotions.
You’ll need to use Google Analytics or other web analytics tools to help you determine what’s working and what’s not.
3. Publish High-Quality Content Regularly
Not only will consistently publishing content help your SEO, but it will keep your audience engaged and returning for more. Google and other search engines really love fresh content because it shows your site is active. Then if your content attracts your audience and Google sees the amount of engagement it receives, this will further boost your ranking.
The best way to publish content frequently is via a blog. If you don’t already have one set up, you can easily do so using a content management system like WordPress or Blogger. You can purchase templates or pay a web designer to create one for you.
Just make sure that whatever design you come up with is a mobile-friendly. If it’s only suitable for desktop users, then this will automatically plummet your rankings on Google and other search engines.
You can overcome this feat by giving your website and blog a responsive design. This will ensure that your viewers can access your site using any device – smartphone, tablet, laptop or desktop. This is why you’ll find responsive designs in most lists talking about how to get more traffic to your website.
4. Try Repurposing Your Content for Republishing
If you run out of ideas to entertain, engage and educate your audience, then you should get inspiration from other websites. You can find those in your industry and in a related industry that has content that resonates with your audience.
Rather than copying their work, you should find a way to repurpose it so that it’s original and fresh. You don’t want to get a penalty for plagiarism from Google. This alone can send your site plummeting down the SEO ranks.
There are different ways you can repurpose content you find. For instance, if you see a short blog post giving tips, you can shoot a video giving more in-depth tips on the same topic. You can use animations or a presentation-style video to suit the purpose of the content.
According to expert tips, there are other ways to repurpose content, such as in the form of an e-book, article or infographic. Just make sure when you repurpose it, it doesn’t feel like a regurgitated piece of content.
Also, make sure to promote your content effectively to raise awareness of your posts.
5. Write Guest Blog Posts
Here’s another one of the expert tips on how to get more traffic to your website you don’t want to ignore. Writing guest posts for other sites and blogs is an excellent way to drive more content to your site. The idea is to write for sites that have a similar audience to yours – preferably a sizable audience.
When you post your guest blog on the site, a link is included back to your website. This will help site visitors discover your content, products, and services that otherwise never would have.
And if you can write guest blog posts for multiple sites, then this will continue to increase your reach and traffic potential. Expert tips also state that having someone with a large following write a guest post for your site can also drag some of their traffic to your blog.
6. Use Online PR Methods
Now, there are various ways you can get PR for your website. Rather than going the old-fashioned route, you can use new-school methods. For instance, you can still write up a press release but publish it digitally.
There are various sites that help connect businesses and PR personnel with the media – in this case, bloggers and news sites. Your best bet for getting your press release picked up is to make it as newsworthy as possible.
Maybe talk about an event, fundraiser or contest you’re hosting that’s for a good, but a relevant cause. Another option for digital PR is to get interviewed by someone on a popular podcast, blog or YouTube channel. The audience should consist of members in the groups you want to target.
Social media is another form of digital PR. If you make the right connections and build strong relationships, you can get influencers to mention your brand or drop a link to your website or blog posts.
7. Put Together an Email Campaign
You won’t find many instructional posts regarding lead generation that doesn’t include having an email campaign. It’s important to begin collecting email addresses as soon as you can, so you can grow your list.
This list will be beneficial for keeping your visitors coming back to your site. For instance, you can send out weekly digests with links to your most recent blog posts.
You can even go as far as to segment your campaigns so that you include links that are most relevant to each audience. Then in the mix, you can also promote whatever products or services you’re offering and give exclusive deals and coupons.
It acts as a win-win – you get more traffic and sales, and your users get valuable content and deals.
8. Get On Social Media and Learn How to Get More Traffic to Your Website
Not only should you be using social media, but you should be planning content around it as well. Having a social media editorial calendar is essential for building a successful strategy.
Posting content on your social pages consistently will potentially earn you more followers and traffic. But you may not have the time to be on social media daily, especially if you’re a business owner.
Rather than leaving your social media pages to dry up, you can both plan and schedule your posts. You can take a day to write a month’s worth of posts and implement them into a social media posting tool, such as HootSuite or Buffer.
Expert tips suggest you use the 60-30-10 rule. This is where you promote your business 10% of the time, use curated content 60% of the time and share owned posts 30% of the time. For example, your promotions could consist of sales, deals or new products/services.
Curated content can be posts you share from other users or influencers in the industry. The final 30% should consist of your own content, such as blog posts and your own quotes, tips, etc.
9. Pay to Be Seen On Social Media
There are two ways you can use to boost your visibility on social media and learn how to get more traffic to your website. One, you can pay influencers to mention and promote your brand to their followers.
Another option is to start a social media ad campaign. You can use platforms like Facebook and Pinterest for this purpose. Facebook is known for having highly detailed campaign management tools that allow you to choose the time of day and audience that sees your ads.
You can even go as far as to select the gender, age, region and interests of the audience you want to attract. Like Google advertisements, you can set a daily limit so that you don’t overspend on your campaigns.
Make sure to split test your ads so that you can determine which perform the best.
If you decide to go the route of paying an influencer, make sure to choose those with audiences very similar to yours. It wouldn’t make sense to pay an influencer to promote your beach products to an audience of World of Warcraft gamers.
Sure, some of them may enjoy the beach, but the chances are slim to none that they’ll check out your products. Doesn’t make sense to invest in something without a high chance of an ROI.
10. Begin Building Relationships with Influencers
The good news is you don’t always have to pay social media influencers to promote your blog posts, products, and brand as you learn how to get more traffic to your website. If you can begin building relationships with influencers before you need them, you can bring up the prospect of them mentioning your brand late on.
By this time, they’re more willing to do it for free or for very cheap. In some cases, you can reciprocate brand mentions if it suits both of your needs. Or you can offer another benefit in exchange for mentioning your site and brand.
11. Repeat these Expert Tips on How to Get More Traffic to Your Website
Whatever successes you find using these expert tips, you should identify what works, rinse, repeat. This may seem simple, and it can be, depending on how well you track and analyze your marketing data.
Again, Google Analytics will play a major role in your ability to do this as you are learning how to get more traffic to your website. On this dashboard, you will be able to see traffic numbers, sources, and keywords that are driving visits.
Keep track of all your campaigns and test them repeatedly to get the best results you possibly can. Even when you find what works, continue to try and improve your campaigns. You’ll find that your best performers will one day decline in results, so don’t get too comfortable!
Learn More Expert Tips About Blogging
There are many reasons why you want to have a blog — to promote your business products and services or to share information. This is a potential moneymaker in and of itself, which is why it’s attractive to stay-at-home moms and anyone else looking to become an entrepreneur.
At Jessica Lauren Vine, you can find a ton of expert tips on how to get started with internet marketing, blogging, and personal development so make sure to opt-in to updates and never miss any of the goodies.