I get it. You’re frustrated because you can’t for the life of you figure out how to keep people on your website longer. You know how important increasing your average time a visitor spends on your site is as well as the importance of decreasing your bounce rate.
You don’t have to be frustrated anymore. Put these practices into play and you will begin to understand how to keep people on your website longer without doing anything gimmicky.
#1 of How to Keep People On Your Website Longer – Let People Know You’re Going to Solve Their Problem Right Away
When you search for something online, you are looking for a solution. You might want to understand how something works, how to do something, where to buy something, where to get the best price on something, etc.
When a visitor lands on your page, you need to know what they want and you need to let them know you’re going to give it to them in the content. If you don’t, they are likely to click away and go visit your competitor.
This click away will give you a higher bounce rate and a lower amount of time that they spend on your site and the less time they spend on your site, the less likely they are going to be able to purchase anything you might be selling.
How do you let them know that you are going to solve them challenges?
Use this post for example.
First off, I related with you. Then I told you that I was going to help you fix the problem. Since you were assured that you were going to have your challenge fixed, you’re still here. (Thanks for that by the way. Great to have you.)
#2 – Ask for Comments
When you get to the comment of your comments, ask for a comment. It takes a little while to leave a comment so it will increase the average time that people spend on your page.
Don’t just say something like, “Hey, did you like this post? Leave a comment.” I’ve done that. It doesn’t work. lol
Instead of something generic, ask for their opinion or ask some other specific question. Even if people want to comment, they might not be sure what to say. It’s a little scary putting yourself out there on the open web for everyone to see.
#3 – Write Long Form Content
If you can read your content in two minutes, how are they supposed to stay on the site for three or more? They are already done. You’ve given them as much as you can for their answer and they are off to look for someone else to tell them more.
On the other hand, if you write high quality content that solves their problem, gives them more incite, inspires them to do more research (hopefully on your site) and draws them in, you are going to see them on your site for longer. You might even get a bookmark or a share.
#4 – Interlink to Related Articles on Your Site
You want to include links to your closely related content in your blog posts. The more that you do that, you are going to increase the not only the time spent on your site, but also the number of pages that were visited which is a good sign that you’re blog is providing value to the reader.
Also make sure that the content you are linking to is in the natural progression of learning for the best results. For instance, in this post, I would do better linking to this post about having a successful online marketing plan vs this post about how to start a blog. If you’re reading about how to keep people on your website longer, you probably already have a blog.
While you might still read the post about starting a blog, I am providing a better experience by helping you get to the next step vs just trying to get you to read another post.
#5 – Increase Your Site’s Speed
Don’t forget about your site’s speed. Just because someone clicks on search to come to your site doesn’t mean that you are going to keep them.
If your visitors lands on your page and your site takes a long time to load, it is going to be a problem. Mobile searchers are more impatient every day and they don’t to wait over 3 seconds in most cases. There are plenty of things that could be making your site slow including large images, too many plugins, and more.
Did you know that speed is now a ranking factor for mobile search as of July 2018? Yup.
Get Your Visitors to Stay On Your Site Longer
Now that you understand how to keep people on your website longer, it is time to get into action. Make some changes to your site and see how it goes. If you want to learn more about internet marketing, you can read my Wealthy Affiliate review to see if it is a good option for you.
Which of these tips do you want to implement right away? Leave a comment and let us know.
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