With over 500,000 active influencers on Instagram alone, you can find an influencer that will fit with your brand perfectly.
Just because someone has a lot of followers doesn’t mean they are going to be a good fit for you. Using the benefits of influencer marketing and how to use it to your advantage is key before you get started.
Continue reading this article to learn how influencer marketing works and the top benefits of influencer marketing for your business.
1. Connects Person to Person
While your brand might be the coolest out there, let’s face it — we love people! We want to connect with people over brand almost 100% of the time.
For instance, if I am looking for an amazing workout, I would much rather watch a video from an influencer like Jenny Fisher and Andrea Lopez than going on YouTube and finding a magazine that paid someone to demonstrate the workouts. I want to know more about the person and how the workout is working for THEM!
When you’re trying to motivate yourself to workout, heading over to Instagram, Facebook, TikTok or another platform to see what the influencer is posting will help you get a good boost.
When your brand recognizes the power of promoting through a person that has a relationship, a whole new world is going to open up.
2. Small Spend – Big Return
If you’ve looked at how much it costs to hire an influencer you might have just spit your coffee on the screen.
Small spend! What?
Yes! You’re just looking in the wrong places.
Micro-influencers are a great way to get started when you don’t have a lot of money in the budget for influencer marketing. While they might not have a million followers or fans, even a few hundred loyal fans can make a big difference for your brand.
3. Influencers Boost SEO
You want your company to rank in the search engines, but if you’re not getting attention on social, you’re missing out. When your website has good social signals from trusted accounts, this is going to give you a boost that could be just what you needed to pass the competition.
4. Provides True Value
Your Instagram ad might not add a lot of value. If it does — good on you! But it’s hard to add a lot of value when you’re trying to get your message across quickly.
One of the major benefits of influencer marketing is that influencers create content that is going to help your potential customer. Even if you do nothing else, you at least know that you’ve helped someone that may buy from you in the future.
Have you seen people visiting your website, clicking out of the cart and you just aren’t sure what is going on?
Using influencer marketing can help you get these people off the edge and into buying mode. If people aren’t sure if your product is good or not, but then they see one of their favorite influencers using it, it’s going to be a no-brainer to go spend their money at your website.
The Shining Benefits of Influencer Marketing
Now you know about the top benefits of influencer marketing and you can get to work on your first campaign. It might take a little while to get into the groove, but once you do, you’ll see how it can help your business.
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