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4 Things to Do When Your Business’s Conversion Rate is Low

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Every business goes through seasons when business is low as the number of walk-in customers or traffic to your online pages declines. The reasons can be low demand, decreased buying power, and global economic hardships.

 

As the world fights the coronavirus pandemic, most businesses have been affected as the need to keep physical distance and reduce social activities takes center stage. 

 

However, if you still have a large following or a lot of visitors to your site other than the fact that the buying power has decreased, here are other reasons to look into.

 

Poor First Impressions

 

When your onpage optimization efforts are on point, you’ll drive steady traffic to your site, but people have to be impressed by what they find. Is the style, colors, images appropriate to the intended target group? If targeting a more professional middle age group, bright, flashy colors and laid-back language might put them off.

 

Site design can be a significant issue but more importantly, make sure you meet your visitors’ needs. Understanding the search terms they used to land on your page will help you discover what they are looking for and aim to meet that demand. 

 

Poor Navigation

 

Do the visitors struggle to find or locate what they need on your site? Page visitors don’t want to spend a lot of time searching for information or products but will prefer an easy-to-understand and use navigation system. 

 

Make sure that at a glance, someone can comprehend all your site’s information and locate what they need.  It’s also essential to use a language your target audience quickly understands and make the pages as detailed as possible. 

 

Confusing Page Instructions

 

Have you ever been on a page, and you don’t know what a specific instruction means? You may want to buy a product, but you can’t find a clear call to action button or the customer helpline. Make sure your visitors understand all instructions on a page failure to which they will move on to the next site they find what they need.

 

To make your information clear, minimize distractions. Let the information or products you’ll marketing on the page stand out and don’t clatter. You’d rather have more pages to work on than squeeze everything into one space. It makes your work confusing and unprofessional. 

 

Also, make the checkout easy to navigate. A complicated process makes buyers abandon carts before they clear the process. Ensure buyers find the information they need quickly, such as products on the checklist, shipment options, not forgetting to have easily identifiable trust seals. 

 

Customers Don’t Trust Your Site

 

Site visitors want assurance that the site is genuine and the products offered authentic and safe. Before they trust you with their money, they must be convinced that the systems are secure and you’ve put all the necessary measures in place to protect sensitive data.

 

Can they quickly identify the security measures? Also, make sure the information is correct and verifiable. Don’t over-promise or underprice to attract customers. 

 

As you carefully check your visitors’ behavior, you’ll detect problem areas that, when corrected, will significantly reduce the bounce rate. 

Marketing Tips for Home-Based Entrepreneurs

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Marketing Tips for Home Based Business

Once upon a time, home-based entrepreneurs were very few and far between. Most people who started a business would make it their mission, perhaps one of their very first priorities, to move out of the home and into an office environment as soon as possible; it was a sign that they had become successful, whereas working from home meant that they hadn’t yet hit the sales they needed to afford an outside office. 

 

Today this is not the case at all, and many entrepreneurs are actively choosing to work from home not because they have to, but because they want to. Yet when you work from home, marketing can be a little more difficult because you’re not out there in front of as many people as you might be if you had an office, a storefront, or even a sign-written vehicle. This is why it’s important to work out the best route for marketing for your business. Here are some marketing tips for home-based entrepreneurs to help you get started.

 

Website Design 

When you have no other means of being noticed, at least in the traditional sense, your website has to act as your storefront. It has to entice visitors in, convince them to buy, and give them value, just as your storefront would if you ran a business in a city that people could physically visit. 

 

This means that you have to pay a lot of attention to your website design. It needs to be classy, up to date, it needs to be easy to read, and contain enough information to help anyone who visits make their purchasing decisions quickly. 

 

You can no longer get away with a cheaply designed website that has just been quickly thrown together; the competition is too fierce, and your products are too important (and so if your profit) to let that happen. The better your website design, the more people are going to be happy visiting; they’ll return, they’ll spend time there, and ultimately they will buy from you. 

 

SEO

SEO – search engine optimization – isn’t something that you can just ignore any longer. It’s not just “nice to have” on your website; it’s essential. Or rather, it’s essential if you want to be noticed and make sales, and if you run a business, this is precisely what needs to happen. 

 

Since there is so much to learn about SEO, it’s not feasible for a business owner who already has so much to do to take this task on board too, but there are many excellent companies who specialize in SEO, including SunCity Advising, who can take on the work for you and ensure that it is done in the best possible way. 

 

Effective Content 

 

Content is no longer just the words on your website that you might use to describe your products or services. Content is now an effective marketing tool when used in the right way, and it is something that any home-based entrepreneur will definitely be able to include in their marketing ideas. 

 

Content can include text, images, and even video (in fact, video is a particularly good form of content, especially for those who don’t like to write much text or who feel their customers won’t want to read it). 

 

Rather than directly selling to customers, you can use your content to do so in a much less obvious way. This works by showing your prospects that you have all the knowledge they are looking for and by giving them as much information as you can. They will then know that you are the right business to go to when they are ready to buy because you have used your content to prove that you know exactly what you are talking about. 

Making Positive, Permanent Changes To Your Workplace

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Changes to Your Workplace

As businesses start to bounce back after a difficult year, it’s important to think about the future and boosting the morale of your employees after a difficult time. 

 

Being able to reflect on the past year can help you bring improvements to your business that will help make it a more positive place, boosting the morale of your employees to help them do their best work.

 

Ready for a fresh start for your business? Here are some ideas for positive, permanent changes you can make to your workplace.

 

Prioritize Mental Health

Mental health is finally getting the attention it deserves, and it’s important that employers support the mental health of their employees. Many employers have already made great strides in this area, providing employee support and counseling programs, checking in more, and recognizing mental health as a serious issue.

 

But employers need to continue to support mental health to ensure it remains a priority. Make sure your employees know they’re supported and encourage open discussions about mental health to help eradicate stigmas.

 

If you have employees working from home, it’s even more important to check in on their mental health. Many businesses conduct wellbeing surveys which can help give good insight into your employees’ health, allowing you to make appropriate changes if needed. 

 

Encourage Better Physical Health and Wellbeing

 

Encouraging physical health is another way to promote a more positive workplace. Being fit and healthy means fewer sick days, but it also improves energy levels and focus. From tackling reasons why employees might suffer headaches at work to ensuring they have supportive desk areas, there are some basic things you can do to help take care of employee health.

 

At a deeper level, you can provide some healthy snack options for employees, negotiate corporate discounts for gym memberships and health clubs, and even introduce wellbeing days. Encourage employees to get away from their desks at lunchtime and see if it helps improve mood and productivity in the afternoons.

 

Bring in Flexible Working

 

Over the past year, more and more businesses have embraced home working. Could home working be a permanent move for your business? It’s something to consider so that your employees enjoy a better work/life balance, especially if you’ve experienced maintained productivity during this time.

 

Flexible working doesn’t just have to apply to office-based businesses. Restaurants, stores, and other businesses that work to a shift pattern could also provide forms of flexible working. Introducing split shifts can be one way to help employees juggle childcare and other commitments, creating a schedule that’s more beneficial to them. It can take some getting used to, but it can bring a big boost to your business.

 

With flexible working, it’s important to talk to your employees about what they want. Some employees might prefer the home working environment and get the chance to continue to do so if it works for them, while others might be keen to come back. It’s possible you’ll need to provide different options to your employees, working together to devise the right solutions for both your employees and your business.

 

Refresh the Work Environment

 

Could your workplace benefit from a facelift? A redesigned office space can ignite enthusiasm and spark creativity, for a more positive working environment. Many companies are breaking the mold when it comes to their office space, creating spaces that are open, collaborative, and clearly reflect a company’s values.

 

An attractive office space with different features and amenities can be very appealing to employees. A change can also help employees feel a renewed enthusiasm for their jobs, bringing some fresh excitement to the workplace.

 

Why not check out some super cool office designs to give you some inspiration?

 

Improve Communications

 

Communication is essential to maintaining good relationships with your employees. There are different steps you can take to improve employee communications including making meetings more productive (instead of more frequent), asking for input, and communicating goals and objectives so that employees understand where they fit.

 

Alongside improved communications, it’s also important that you reward your employees. As a good morale booster, focusing on employee achievements can help them maintain their passion, and make them feel more valued too.

 

Focus on Diversity

 

Diversity is at the heart of a positive workplace. Employees value diversity, and it can help you attract the best talent that’s out there too. Employees can feel more at ease in a diverse workplace, creating a more positive working environment. 

 

Some of the things you can do to promote diversity in the workplace include giving employees the opportunity to express themselves, create safe spaces where people can engage freely, and ensure everyone has the opportunity to feel included. It’s vital that you stay up to date with the latest practices too to ensure that diversity is maintained in your workplace.

Create an Employee Events Program

A sociable workplace can become a more positive place to work, with employees able to develop better working relationships. It also helps inject some fun into the workplace!

 

From fun team-building days to creating clubs and planning work events, a varied events program gives employees the chance to get involved in different activities. You could even bring some of your team on board to create and plan events, helping to get a variety of people involved in the planning.

 

An events program doesn’t have to just involve social activities. Many organizations bring in guest speakers and workshops that can provide some fantastic insight into your industry, helping give employees fresh ideas and perspectives too.

 

Help Your Employees Develop 

 

Development is important for your workplace for many reasons. It not only helps your employees develop and enhance their skills, but it can help keep them within your company, reducing your turnover and making sure you benefit from having a skilled and experienced workplace.

 

There are a lot of effective ways to provide development opportunities to your employees. From providing them with access to training courses to providing mentoring schemes, there are a lot of different ways you can help your employees develop and grow within your company. 

 

Give Back

 

Does your business do enough to help others? Perhaps it’s time you started to give back. It can help make your business more responsible, while also giving your employees the opportunity to do some good. It can be a great way to encourage positivity while also helping to bring your teams closer together. 

 

Some of the ways you can give back without breaking the bank include:

 

  • Allowing employees to donate a portion of their salaries to charity
  • Volunteering for local charities and community projects
  • Sharing skills and providing services to those in need
  • Sponsor local sports teams and events
  • Conduct charity drives

 

In addition to giving back, your workplace can also help to promote sustainability and better environmental policies. Sustainability is an important cause for many people, and working for an eco-friendly company can be very appealing when it comes to attracting talent to your business.

 

The world needs some positivity right now, and you can start with your workplace. Creating a more positive working environment can help bring out the best in your employees, helping to create an efficient, productive business that achieves its goals. From small improvements to big policy changes, think of ways you can make some positive and permanent changes to your workplace to make it a better place to work for everyone.