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Why You Should Hire an Agency to Support Your Digital Marketing

Hire an Agency for Digital Marketing

The success or failure of a business can be placed directly on a series of choices and steps that each builds upon the last. Digital campaigns are full of variables that can be tough to manage all at once. Particularly when you have more than one to manage at any given time.  


Unless you want to hire somebody for the specific role of marketing with your business, it’s worth hiring a digital marketing agency such as Pro Motion to help to add value to your brand. 


Using a marketing agency will help businesses produce the results they desire by fine-tuning them while keeping the workload reasonably light for business owners. 


Here are some other reasons to consider using a marketing agency for your latest marketing schemes in 2021 and beyond. 


They Can Help to Freshen Up Your Strategy


When you’re confident about what your business provides, but find it difficult to be able to reach the people who will benefit from it, then it will be useful to rethink your marketing strategy. 


Working alongside a marketing agency will give you access to experts who have the perspective to create a rock-solid foundation for your marketing campaign. They will work to give you consistency across a range of channels according to what your business needs.


You Have More Time to Focus on What You Need to Do

No matter the emerging business, business owners need to take the time to establish their own role in the overall operations. 


If writing engaging copy or creating visually appealing graphics isn’t their forte, then handing over that responsibility to another agent will help them to focus on the other important aspects of running a business, rather than spending the time trying to learn the skills.

Effective marketing is not just something that takes an afternoon- it can take hours of dedication and upkeep to manage an effective marketing campaign. It’s best to leave that part to professional marketers rather than business owners who have enough to do to keep themselves afloat. 


Outsourcing is Easier and Cheaper


Business owners know that hiring new employees can be an expensive process- even without taking a whole new salary on payroll into consideration. The costs include the fees needed to advertise, recruit, onboard, and training new staff members.


While hiring a marketing agency comes at a premium cost, it is not going to cost business owners as much to work alongside marketing experts as it would be to hire a full-time member of staff.

It will also reduce business downtime as the specialist marketing agency will be available to help as and when you need them. 


Marketing Agencies Want You to Succeed


Marketing agencies are businesses themselves and understand the struggle of managing a small business. This means they know how to optimize strategies for growth and success. 


Due to their experiences and understanding, they will do anything that they can to help the people they work with to achieve. When businesses hire marketing agencies, they should see it not as an added expense, but as an investment. 

5 Key Pointers That Will Lead You To Post-Pandemic Marketing Success

Marketing Success

The pandemic has changed our lives in almost every imaginable facet, not least when it comes to business. Consumer mindsets have changed while companies around the world have had to adapt their strategies too. Learning how to master your marketing campaigns is now more important than ever.


So, what are the best ways to ensure that your marketing strategies help your business recover from a difficult 18 months? Here’s all you need to know.


Be More Visible


The majority of marketing execs agree that brand awareness is a more important metric than conversions. After all, you cannot achieve anything if nobody knows of your existence.


The pandemic has resulted in an even larger customer base now shopping and conducting their research online. A digital marketing agency can help your brand stand out in an increasingly crowded marketplace. Crucially a combination of unique content and appreciating the latest trends allows you to reach audiences in a powerful way.


Show Responsibility


Consumers increasingly want to use businesses that have a positive impact on society. Therefore, going green or supporting worthy causes can become a central focus of the company’s ethos.


It also impresses employees, which should be overlooked. As well as social responsibility, though, you must prove your trustworthy nature. Therefore, clear returns policies and contact details are crucial. Customer reviews can play an integral role in removing consumer fears too. Especially in this modern era.


Build a Strong Team


Whether it’s face-to-face interactions or via digital connections, most issues are handled by your staff. This could include permanent on-site staff or outsourced client care teams.


Either way, the value of good sales teams cannot be emphasized enough. Sales scripts and regular training are great tools for improving the overall conversion rates. Ultimately, though, if you have found strong candidates, let them show their value. Financial incentives and other perks can be used. A motivated team will deliver better results.


Don’t Forget Offline Marketing


Some companies will survive through digital marketing alone. For many, though, supplementing those efforts with offline marketing will make all the difference. Trade show events# are a particularly good option, especially for B2B. Meanwhile, pop-up stores, traditional print media, and promotional days can all work wonders.


Consumers are likely to appreciate the experience of shopping once more. This makes it the perfect time to capitalize on meaningful offline strategies. It could be the key to long-term loyalty.


Add Value


Consumers want more than just products. They want to feel valued by brands. One of the easiest ways to achieve this is by adding value through content. Videos and blogs provide insight into the people behind the brand.


Moreover, they offer something for free, which improves the relationship between consumer and brand. How to videos and explainer content will additionally enable them to get more from the products and services. In turn, this increased happiness is likely to keep them coming back to your company.


Marketing should focus on the needs of your target audience to maximize the impact. If that means alienating outside demographics, that’s just fine.

How To Respond When People Moan About Your Brand On Social Media

Complaining on Social Media

If you operate a company, it is only a matter of time before somebody says something negative about you. You might offer the best service in the world, but people will always find a way to complain and drag you down. 


Fortunately, you have multiple tools at your disposal to fight back, even if you don’t currently have a social media account. The trick here is to respond to issues quickly before they get out of your control. Ideally, you want to address any grievances within a few minutes of them being posted to prevent an unnecessary fallout. 


Social media complaints about your brand are inevitable, but, in this post, we teach you how to stop them from doing lasting damage. Check out our advice below. 


Respond Quickly


Firstly, you’ll need to respond quickly to any negative comments you receive via social media. Doing so will prevent the conversation from getting out of control and affecting more people than necessary. 


But given the amount of online chatter, how can you achieve this? Your best option is to use social scanning apps that alert you every time somebody mentions your brand or associated keywords in a comment or post. Reps from your company can then manually scan these in real-time and intervene if necessary. Most mentions will be positive. But some will also show your brand in a negative light. Dealing with these quickly prevents any problems from spreading. 


Be Transparent


Whenever you deal with people online, try to respond in a helpful and genuine manner. Remaining calm and relaxed shows that you have nothing to hide. And it makes the other person look bad if they are raging or being unreasonable. Regular social media users view the interaction as a helpful company trying to assist a rude or ignorant customer, thus protecting and, possibly, enhancing your brand appeal. 


Don’t pretend the problem doesn’t exist. And try to avoid dismissing it out of hand, either. Instead, just focus on addressing the issue and make your attempt to do so public. That way, people can see that you’re on their side. 


Know When To Engage


Sometimes engaging with customers who complain can help your brand. But other times, you’re just dealing with trolls. Therefore, learning how to delete Instagram comments and Facebook comments is essential. This skill gives you the power to prevent them from damaging your brand. 


Remember, you are well within your rights to censor unpleasant comments on your channel – and you should probably do so to ensure that it remains a safe space. However, you cannot delete what customers say on other accounts, so you’ll have to respond to these manually. 


Show Your Customers You’re Listening


When customers make a complaint about your brand on social media, they are also subtly testing you. They want to see how your company will respond to their comments and what action, if any, it’ll take. 


Simply reading through a customer’s concerns and addressing them directly shows that you can listen. Don’t just provide a boilerplate response. That never goes down well. 


If an angry customer won’t respond to you, that’s okay. Just use your social listening tools to see what feedback they provide about your brand. Then use that information to create posts and other improvements that help to prevent the problem from occurring in the future. 


Don’t Get Negative


When a customer is bad-mouthing your company on social media, it can be hard to stay positive. But do so you must, otherwise, you might come across as defensive, rude or unprofessional. 


Just do your best to manage the situation. Many times, you’re not trying to reason with the customer themselves, but create a public conversation with them that shows your brand in the best possible light. The best way to do this is to remain professional throughout the entire interaction, never letting personal feelings get in the way of good business practice. 


Move To A Private Conversation

Try to get your conversation with the person complaining to move to a private forum as quickly as possible. Invite them to call your customer service team or speak with you via chat privately. This way, you can keep all of the grizzly details out of the public eye and speak more freely. 


Moving to a private chat is also necessary if you need to ask them for sensitive information, such as their account number, date of birth, or real name. Chatting one-on-one prevents any breach of privacy and gives both parties more freedom to negotiate.