So, you have great products or services that are just waiting to be discovered by your customers? If so, then it’s time to make it easier for them. Remember the old saying “easy sells best?”
It is absolutely true! Customers want things that are easy and convenient, not difficult or complicated. So, to make it easier for customers to buy from you, here are four steps!
Contents
#1 Offer a Variety of Payment Methods
The first step is to offer a variety of payment methods. Customers vary in what they are willing and able to pay with, so it’s good business sense to make sure that you have as many different payment options for customers as possible. Make sure you try to accept all major credit cards, including Visa, MasterCard, American Express, and Discover too!
Also, if you can accept debit cards, PayPal, and Apple Pay, you’ll also be going a long way to making things easier for your customers. Offering different methods also gives customers more flexibility when they’re shopping around online, which can help increase your conversion rates.
#2 Have Clear Shipping Rates and Options Available
This is another essential step. Customers need to know how much it will cost them in shipping and what options are available, especially when they’re buying from a company online that’s outside of their country or city. In your shopping cart, make sure you have clear information on the shipping rates for different products or services before customers add items into their bags!
This way, if the prices change by weight or destination, then they’ll be able to see this straight away without going through the entire checkout process first. You should also have easy-to-understand FAQs explaining all of these details so prospects can get more information at any time, which helps develop trust with potential buyers too!
Also, provide a variety of delivery options. Make sure you have express shipping options available, including overnight, two-day, and even same-day delivery if possible. Not only will this help with conversions, but it can also be a great way to stand out from your competitors!
#3 Make Orders as Simple as Possible with One-Click Shopping
As you probably already know, customers are always looking for the easiest way to get things done. So make your online shopping experience as simple and easy-to-use as possible by including one-click ordering on your website.
This is an extremely popular feature with shoppers because it provides a quick and convenient option when they’re in a rush or just want to make their purchase quickly!
Also, provide social media integration so people can share items directly from within their news feed which helps create more exposure for those products. In addition, if you have a physical store, consider looking into why your business needs a mobile point of sale system and how it can benefit you.
#4 Provide Good Customer Service
Last but not least, make sure you have good customer service. If things go wrong with a purchase or they need help after their order has been placed, it is vital that your company provide the best support possible to ensure customers remain happy and satisfied!
It’s also a great idea to include contact details on every page of your website so people can get in touch quickly, too, which will boost conversions even more because visitors won’t want to leave empty-handed.
