While many small businesses don’t make it past their fifth year, you want to make sure you know how to make sure your online business stays alive in 2020. I originally wrote this post in 2018 and I will continue to update it each year with the best business strategies for the year.
Continue reading this article as I share success tips for your business for 2020 and beyond.
How to Make Sure Your Online Business Stays Alive in 2020 – Must-Dos
No matter how scared you are to learn new things, you have to start branching out. Of course, it is going to be difficult to learn new things if you aren’t already somewhat skilled in that area, but if you want to remain on top in 2020, you are going to have to learn to go with the flow.
Now let’s get into what you need to do.
Make Sure Your Business Is Stable Without You
You don’t want to create a business that needs you to run. To make sure that our business continues to be successful in 2020, you want to put systems and people in place so your business can run successfully without you.
Below is a really good video from Dan Lok that goes over building business systems for your business. He hits some points that are a little sensitive for many people, so make sure to give it a listen.
Make a Decision for Your 2020 Business Year
You should already be well on your way with what you are going to do with your business, but let’s face it, a lot of people still have no clue as to what they are doing next week let alone for the entire year of 2020.
The place where people get stuck and go backward in their business is when they do not make any decision. It’s like they are in limbo. The best thing to do is pick a strategy and if it is wrong, that is going to come out soon enough and show itself and you can change what needs to be changed.
Create a Winning Online Marketing Plan
The most important thing you need to remember is that you have to become a marketing master to get noticed online. You can’t go lax on your online marketing plan if you want to be successful online. There are thousands and thousands of other websites that want people’s attention and you need to get to work to get eyeballs on your content.
In 2019 and into 2020, there’s a lot of competition but there are things you can do to get noticed. One of the things you have to do for your content marketing plan is to create content that is truly helpful for people.
Sometimes you’re going to want to put out content that is okay instead of great content, but please don’t!
That content is not going to do well and you’re going to harm your good reputation.
Think about the platforms that you want to target and give the people on each of the platforms you choose what they want. People viewing Instagram are in a slightly different mindset than those on Facebook and even more so when you look at people on LinkedIn.
If you don’t know what you’re doing with PPC (pay per click) marketing, you can sink a pretty penny into your campaigns. Before you get started in this area, either hire someone to teach you or hire a company to do the ads for you.
PPC is a great way to get your message in front of people quickly. If you lack patience and want to get your message in front of people quickly so you can keep your business alive in 2020 then this is a good option.
Facebook ads can be an inexpensive way to get more people to your offers. As more businesses venture onto Facebook and start using ads, it is going to get more expensive, but right now — it’s not bad at all!
Again, if you don’t know what you’re doing — hire out!
SEO (search engine optimization) is when you optimize your page to rank for a certain term that you want it to show up for in search engines.
Investing time or money in SEO is a wise strategy for the years coming and can continue to bring you long term success.
Learn what SEO techniques are currently working and put them into practice right away to start building up your organic search traffic.
Social Media Marketing
With billions of people using social media, don’t turn your nose up at it. You might think it’s only for socializing but it’s a great way to build a relationship with your potential and current customers. You’ll also find people are more than happy to click through to sales pages and often buy after coming to your site from social media.
Almost 2 billion people use YouTube and you need to be on the platform. Even if you don’t want to be on camera, you can create great videos by using PowerPoint slides or screen captures. Get creative and get some videos on YouTube for your business.
How to Make Sure Your Online Business Stays Alive in 2020 – Now You Know
Now you know how to make sure your online business stays alive in 2020. Use these tips to keep your business going for many years.
Do you have any tips you’d like to share with your fellow business owners or a question? Feel free to drop them below.