Outbound Marketing vs. Inbound Marketing

Ainbound marketing vs outbound marketings a business owner, you want to spend your marketing budget in the place you’ll get the most bang for your buck.

The SBA has their thoughts on how much you should spend on marketing, but you’ve got to make your own decisions about where to spend and how much.

When you look at outbound marketing vs. inbound marketing, you can be sure that inbound marketing is going to win out in the long run and you’re going to spend less cash getting the audience that you want.

Outbound marketing usually broadcasts ads by marketing to the masses. Inbound marketing is surgical and targets people who are likely to be interested in the products and services that are offered.

A Look Into Inbound Marketing & Outbound Marketing

To fully understand which type of marketing is for you, you need to look into it a little further. While I am a fan of inbound marketing, maybe you like the outbound marketing approach better.

Outbound Marketing Examples

  • TV/Radio Ads
  • Telemarketing & Cold Calls
  • Email Marketing
  • Trade Shows
  • Newspaper Ads
  • Press Releases
  • Brochures
  • Postcards
  • Catalogs

Inbound Marketing Examples

  • Social Media
  • Blog Content
  • Video Marketing
  • Microsite
  • Email

When you are choosing your marketing strategy, you need to figure out if you want to attract people to you or if you want to put yourself in people’s faces.

Inbound marketing allows you to be more of a welcome solution to people and can come in contact with people at any given time. You may find people at the beginning stages of the buying process and have to nurture them through the sales process.

On the other hand, you might find them near the end of the sales cycle where they are ready to purchase. This is why it is important to craft your nurturing process carefully.

With outbound marketing you are blasting the masses in search of people that need your product right away. You aren’t likely to find a large percentage of these people, but you don’t need a lot of people to make money from this group if you know what you are doing.

Many people find it helpful to use inbound strategy and use outbound strategy to promote their business. Figuring out which one is best for you or if you want to do a mix of both inbound marketing and outbound marketing will allow you to get started on your marketing journey.

Marketing Your Product or Service

The best thing you can do to get your product or service out on the market is to continue to spread the word.

You have to get the word out about your product or service on a consistent basis. If you aren’t consistent, you are going to fall behind in your efforts and your competition is going to take the lead.

Having a plan in place or finding a company that will help you market your products and services is a great way to get started on the road to success.

Whether you are focusing on becoming an authority in your niche, creating passive income without caring about whether or not you create a name for your business or if you want to work on your email marketing strategy, you need to have a plan so you can be effective and start creating the results that you want.

Which strategy do you prefer? Inbound marketing or outbound marketing? Share in the comments.

Comments

  1. Hey Jessica
    Thanks for the comparison. I am an internet marketer, and I got to tell you that I prefer the inbound marketing route.
    I rely principally on SEO and e-mail marketing to bring traffic and sales. The video route is attractive, however, I find that one has to be just as consistent as content marketing to become an authority here. Unfortunately, time is not on my side to make these videos.

    As for outbound marketing, I burnt myself pretty bad with PPC. I even tried the cold call route, but that too did not cut it out for me.

    Can you offer me any good advice on how to better one’s content marketing strategy?
    Regards
    Roopesh

  2. This is a great article thank you for summarizing it all up and laying it out s simply. I have always been curious about outbound marketing at places such as trade shows. I feel like those are good to gain social media followings and get your brand out there more but have not tried it yet. Do you have any tips when it comes to using trade shows?

  3. I totally agree with you that it really is the consistency. I think a lot of people fail because they don’t see the value of doing those mundane “tasks” on a daily basis to get the word out. There are a lot of steps after you make a post online to ensure people see your post.

    Thanks, as always, for great information. I look forward to your articles.

    1. Babsie,

      Nice to see you stop by. :0) The daily tasks can feel like a snooze, but it sure beats the alternative. lol Am I right? 🙂 Glad you enjoyed it and it’s good to hear from you.

  4. Hi Jessica. Great comparison of inbound vs outbound marketing. You show an authoritative insight into the two types of marketing, highlighting the pros and cons of each for business owners to consider. Personally, I’m not ready to attempt outbound marketing at this point, and really enjoy focussing on helping others with the knowledge I have to help build a following and trust in my audience. Thanks again for sharing.

    1. Kat,

      With one of my service businesses, we did a lot of outbound marketing and it was pretty expensive. We had to make sure we had a big enough profit margin to pay the rates these services were asking. Glad you enjoyed the article. 🙂

  5. I worked in the telemarketing sector for over 10 years.I a can tell you that inbound is 10 times better than outbound marketing .Because outbound is like cold prospecting people who may not even be thinking about your product at all .But yes there are companies making a killing on outbound marketing because they deep budgets and and excellent sales/customer service people who know how professional turn a no into a yes response

    1. Erick,

      Now there are robots that call me with their outbound strategies. “Ann” and “Kimberly” seem to have something important to tell me about health insurance. Doh… lol 🙂 Thank you for sharing your experiences about outbound marketing vs. inbound marketing.

  6. Hi Jessica 🙂 Marketing is important no matter how you look at it. I personally use inbound marketing with social media, blogging, and e-mail marketing.I feel that outbound marketing comes after you start making money unless you have money to spend up for outbound marketing.
    But you’re right. You have to be consistent and keep marketing no matter what. Spreading the word is what you must do to get on the road to success. Thanks! 🙂

    1. Rob,

      Great to hear from you. Those are great ways to use inbound marketing. Putting money out with outbound marketing is a great way to pour gas on the fire, but those that do not get with the flow of inbound marketing are going to regret it. Thanks for coming through. 🙂

  7. Hi Jessica,

    This is a very good compatible article on inbound. vs. outbound marketing. Both serves the purpose of getting the word out for many businesses. As a blogger, I prefer inbound marketing to rock the search engines and drive traffic to my website.

    Maxine

    1. Maxine,

      Glad that you enjoyed it. You are right about the fact that both serve their purpose to get the word out about businesses. I am definitely partial to inbound marketing since it has provided for my family. <3

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