Are you looking to secure local leads for your business but aren’t quite sure how to do it? Ninety-one percent of marketers say that lead generation is their number one goal.
While lead generation will always be a priority for marketers, it’s getting harder and harder to cut through the competition. Customer journeys are getting longer and ad spending is increasing, making it more difficult for marketers to know where to spend their time.
Luckily, there are some tried and true strategies to help you secure local leads. Read this guide to learn how to secure local leads for your business.
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Focus on Local SEO
Improving your local SEO is one of the most important aspects of local lead generation. SEO, also known as search engine optimization, is the process of expanding your presence on Google and other search engines.
The end game of local SEO is to drive more people to your site, therefore, increasing the chance of conversions. With local SEO, you’re focused on ranking locally rather than nationally.
To improve local SEO, you can:
- Improve your site’s internal linking structure
- Make sure your website is mobile-friendly
- Incorporate optimized keywords throughout your site
- Write engaging and informative blog posts
- Create a Google My Business Page
For example, if you own an HVAC company, you can use a service like the Hoth to create blog posts and improve your local SEO reach. Learn more here at https://www.thehoth.com/solutions/hvac/leads/.
Create Stellar Landing Pages
Landing pages are web pages that are specifically designed to turn people into leads. They’re an essential component of any lead generation effort.
A landing page always contains a contact form that a visitor fills out in exchange for something else. After all, you can’t expect a prospect to dole out their name, phone number, and email address with nothing in return.
Typically, the items you offer in exchange for contact information are content-based – think white papers, e-books, exclusive newsletters, or webinars. However, they don’t need to be content-specific. You can also offer discount codes or free product offerings.
Offer Discounts and Coupons
Speaking of discounts and coupons, they’re also another great lead generation tactic. To drive your lead generation with discounts and coupons, focus on offering new customer coupons.
You can offer these coupons online or in-store. Once you have them created, you can distribute them via email, social media, or current customer referrals. It’s also a good idea to create a banner ad for coupons on your website, as this will entice customers to buy your product right away.
Start a Referral Partnership
One of the best ways to generate new local leads is to start a referral partnership with another local business. With this strategy, you’ll receive a percentage of the revenue you generate from a referral to another business and vice versa.
This strategy can work for a wide array of businesses. For example, if you own a yoga studio, you can set up a referral partnership with the health foods store next door.
Generating Local Leads: Time to Get Started
As you can see, there are a lot of great strategies for generating local leads. Now, you just need to put these strategies into action. For more local lead generation tips, check back in with our blog!
