Let’s preface this by saying no, it’s never too late to get into the mobile app market! However, if you’re going to invest in this market either as a startup or a small business, then you’ll need to do plenty of research if you want to make it big and not waste your time making something that nobody ends up using.
So let’s discuss some of the biggest considerations to keep in mind and also why people have this perception that the mobile app market is too difficult to break into.
The Mobile App Market Is Incredibly Saturated, But You Can Stand Out
It should come as no surprise that the mobile market has been incredibly saturated for a long time now. There’s literally an app for everything and the video game market is even more saturated than regular app development. There are far too many apps to compete with these days, so what really sets an app apart?
First off, it’s extremely important to know your audience. For example, if you want to know how to make a social media app, you need to understand how to use one, what people are looking for, and how it’s used. If you don’t understand your target audience, you’re not going to get far.
Next, it’s essential that you do plenty of testing. People aren’t going to use an app if it doesn’t work properly and many small companies skip extensive testing phases because they want to get their app out onto the market as soon as possible. Sadly, a rushed launch like this does nobody any favors and is generally frowned upon.
Regardless of what your app does or how it’s used, you also need to market it correctly. A fantastic app can get almost no downloads if it’s not marketed to the right audience or if the company skimps on marketing and promotion.
On the other hand, a really basic or poorly-made app can get millions of downloads if the developers are lucky. Relying on consistency makes more sense than luck, so make sure your app is promoted to the right people if you want to see downloads and profit.
Good Developers Cost Money and Most Small Teams Can’t Afford Them
Developing an app takes time, skill, and a lot of experience. While you can forego experience, it certainly helps when making complicated apps that require a lot of support from the backend. Unfortunately, most small teams can’t afford experienced developers without significant outside investment. They’re expensive and even hiring remote employees can get pricey if you’re not careful.
As such, you’ll want to try and rely on outsourcing when possible, but you should also be looking to hire talented graduates that are ready to prove their worth to the industry. Nurturing talent like this can be incredibly beneficial for your long-term growth and it should be a key strategy that you rely on.
Ideally, you should be using a mix of experienced and new developers, but it’s not always possible given the budget constraints of a small company.