One of the most important resources for any small business is time. Time is often the limiting factor that separates a successful business from a failing one. After all, if you have all the time in the world to get something done, there’s a good chance that you’re going to get pretty darn good at it. Unfortunately, time is often something that is wasted by small businesses, and it’s usually not their fault.
It takes a certain type of mindset to truly optimize the time that you spend as a small business. It’s one of the differentiating factors between new and experienced entrepreneurs, and it’s something that you need to focus on if you want to grow a successful company.
So in this post, we’re going to talk a little more about how you can spend your time efficiently as a small business. We’ll also be offering a few suggestions on how to spend that extra time that you’ve freed up.
Delegating Tasks to Your Employees or Other Services
One of the best ways to optimize your time spent as a small business is to start delegating tasks.
For starters, you can start trusting your employees more and giving them more important roles that are typically managed by you. A great example of this in micromanagement. Some new business owners believe that it’s important to carefully watch over employees and examine everything they do. Unfortunately, this turns you into a massive bottleneck because you’re restricting the speed of your company’s workflow. This ultimately harms your business and is a habit that you need to break as soon as possible.
You can also delegate tasks to professional services, freelancers and even outsource specific tasks. Many companies choose to outsource tasks that they’re simply not qualified for. This can include tasks like accounting, bookkeeping, or even cybersecurity. If you believe that you need a service that you don’t have qualified staff for, then you should look to delegating the task by outsourcing it.
There are definitely some tasks that will need a bit more consideration before you fully invest in delegating them. For example, some companies can serve as your premium answering service, but if you don’t actually spend much time on the phone then this isn’t going to save as much time as you think. However, once your business starts growing and you start receiving more calls from other companies, you may want to consider using an answering service to save a lot of time.
Automating Certain Business Tasks
Automation is also an important consideration if you want to drastically improve how efficient you are with your time. To some people, delegating tasks might be akin to automation because you’re technically not doing anything yourself, hence you’re “automating” it. However, automation actually refers to the use of software and machines to get a specific job done.
Automation can achieve many unique things. From marketing your business to sending invoice emails and follow-up responses, there are lots of different mundane tasks that you can pick out and attempt to automate. This is often done by using a variety of different software solutions, but some packages will actually have built-in automation tools. For example, there are many customer relationship management solutions that actually provide automated email services to make it easier to engage with customers. Some even offer completely personalized emails by pulling information that you have on them.
However, it’s important not to automate everything that you can. Automation should only be considered if there’s a large number of mundane tasks that take up a lot of your time. You may also want to consider automation for compliance reasons, or if there are time-sensitive tasks that you can complete overnight or speed up with automated assistance.
Using business automation these days is incredibly common and an absolute must if you plan to grow a successful company. If you’re not already using business automation, then we suggest you take a look at any mundane tasks that you’re spending time on and see if it’s possible to automate the process. There aren’t always going to be effective solutions for your problems, but there will likely be many ways to at least speed up your workflow and even make it cheaper to operate your business.
It’s Time to Get Your Time Under Control
In order to improve the productivity of your business, you need to focus on spending your time more effectively. There’s a lot more leeway once you grow your company and have more employees, but in order for a small business to grow, you need to squeeze out every advantage that you can get.