How to Guide: Simple Web Marketing Search Engine Optimization

web search optimization nerdI have to say that I’m a bit of a nerd and I have spent years learning web marketing search engine optimization.

I also have to say that sometimes it can be less than fun to try to figure out the latest mood change (search engine algorithm change) that has taken over google.

Not only that, every Tom, Dick and Harry seem to think that they know how to do search engine optimization. #doh

Since there is so much confusion going on out there, I wanted to give you a few of the SEO basics so you can put them into action.

I believe I will do a series to go more in depth as well so if you see anything that is missing, feel free to leave a comment and I will try to go over it in the next post.

Getting Your Website Set Up

Before you do any optimization, you need to have your website set up. It’s truthfully as simple as buying a domain from godaddy and setting up hosting.

For hosting, I personally use Liquid Web.

Don’t let this step hold you back. You might be afraid that you are not technical, but you don’t need a killer website to get started. You can always upgrade later.

seoOn Page Optimization for Better Search Rankings

When you want to rank well in the search engines, you have to think about a few things:

  • Offering great content
  • Letting the search engines know what you should rank for
  • Serving up the information on a silver platter

No matter how many keywords you put on a page, if the content that is going up in shoddy work, Google or any other search engine will not want to rank it.

You need to write compelling content that people actually want to read. The amount of time that people spend on your site actually has some part in your search rankings.

When it comes to letting the search engines know what you should rank for, that has a lot to do with your keywords that you place in your title as well as keywords throughout your article.

One of the beginner mistakes is “keyword stuffing”.Keyword stuffing simply means that you are putting a lot of different keywords into your article in hopes that the search engines will rank you for them.

Keyword stuffing simply means that you are putting a lot of different keywords into your article in hopes that the search engines will rank you for them.

Instead of helping you, this will actually hurt you and make you look like a spammer in the search engine’s eyes.

It is a good idea to write your content before you do your keyword research and then go to look for keywords.

Doing Simple Keyword Research

When you are doing keyword research, google will give you the information about what people are searching for.

Instead of just writing articles and hoping someone is interested in what you have to say, you will already know that you are on the right path. How cool is that?

Go to google.com and type in “google keyword planner”. I’ve circled the result you want to click below.

web search optimization planner

Find some keywords that have a decent search rate.

Try for around 1,000…

…And also make sure they have medium or low competition unless you want to play the long game and go after some larger volume but more difficult search terms.

In the beginning, I would say focus on the small wins.

Start Building Clout With the Search Engines

search engine optimizationIf you’re a brand new website – search engines don’t know you. You’re the new kid on the block and they aren’t sure if you’re here to start trouble or if you want to play nice.

Since search engines don’t know you, they are going to put you through a testing time.

One of the easiest ways to start showing google that you are a “good guy or gal” is by getting reputable sites that they already “know” and like to link to you.

How do you do that?

There are a few different ways…

  • Offer valuable content that people will automatically want to link to as a resource
  • Ask another blogger if you can write content for them in return for a link at the bottom or within the post
  • Create other information on the web and link back to your website

These are three powerful ways to start building trust with the search engines and I am sure you have seen a lot of other things as well.

Whatever you do, just make sure that it is “white hat” and not “black hat” or you could get banned in the search engines. No one wants that.

This is my quick overview and I will go more in-depth into each of these topics soon so keep an eye out for those posts as well.

Post your questions in the comments and I will get to them asap.

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Author: Jessica Vine

Jessica Lauren Vine is a wife to Joe, mom of 4 boys and marketer. She works in the affiliate marketing and network marketing fields. She loves to blog about these topics as well as personal development topics.

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