I have had a serious love/hate relationship with network marketing in the home based business arena. If you’re like me then you’ve seen the good, bad and ugly of the industry.
My parents and many of my family members were involved in network marketing when I was a kid. I truthfully thought it was the coolest idea ever. I always enjoyed having my tribe around me in different locations when we traveled. Pennsylvania with my cousins was by far my favorite location! All of us girls and a couple of the boys would have hours and hours of endless fun talking and playing. That is what I imagined network marketing to be.
When I was 18 I joined my first network marketing company and found out that a lot of people were not as excited about network marketing as I was. Either they had failed or possibly their aunt, uncle, friend’s dog, etc and they did not want to have anything to do with it. I didn’t let that stop me so I just kept going. The only thing is I had no clue how to really work the profession.
Over the years of trial, error and success, here are some of the things I’ve learned in my personal journey as well as from some of the mentors that have graced my life.
4 Biggest Recruiting Mistakes
#1 – Overselling the Opportunity
As Eric Worre says, the truth is good enough! Many well meaning network marketing professionals way oversell their home based business opportunity by talking about near instant riches and very little work.
Have you ever heard anything like this? “Hey Jane! All you have to do is get in, find 2 people and then they find 2 people and BOOM!! It just keeps going and YOU get rich!!!” If you’ve been to many network marketing opportunity presentations, I’m sure that sounds familiar.
The truth is that while the network marketing profession IS simple, it is not easy. What do I mean by that? What I mean is that there is work involved. You have to go out there, talk to people and take the rejection and the acceptance as it comes. That is just the way it is.
When we tell people it is so easy and they are going to get rich overnight, guess what happens! They quit quickly because they feel like they are behind the curve and that they have already failed. If we are realistic and tell them that while success can come very quickly, most people build consistently for 3-5 years and see the kind of results that top leaders get IF they are following a proven success plan.
#2 – Being a Jerk
You’d think it would be common sense to be nice and friendly to people that are your potential business partners but alas, that is not how it is. lol Network marketers have totally got the whole “posture” thing twisted. DOH.
Posture does not = jerk. Posture equals confidence. We can still be confident and nice at the same time.
#3 – Pulling the Trigger too Fast
How many of you have met an eager network marketer that comes up to you, “hi! I’m Bob! Have you heard of our awesome super juice? You would be so perfect for this opportunity!!”
I don’t know about you, but the first thing that goes through my head is, why? You don’t even know me. lol 😛 Right?
It is great to be eager and all that but put your eager energy into talking to this person and getting to know them.
#4 – Turning a Conversation into an Interrogation
Ok, this one has got to be one of my favorites. It’s pretty funny. A lot of network marketing newbies have heard, “The person that is asking the questions is in control of the conversation.” While this is true, it is also really annoying when people fire of question after question and share nothing about themselves.
Where do you work? Why do you work there? How long? Kids? Dogs? Open to extra income? hahahah
What is much more effective is asking a question off of something you know about them. Look at their profile if you’re doing this on social media. “Oh hey, I see that you have a dog. I have 2 dogs. Ana and Patton. Do you have any other pets?” You want the conversation to be a game of ping pong not a game of PING PING PING PING!!!! hahahah
3 Top Tips for Building an Awesome Tribe
#1 – Give Before You Get
I can’t tell you how many messages I get from people… hey, I am having a sale of xyz product. Will you buy some of it? I need to hit a quota. Even if I might have been interested in the product, I’m just not going to buy it most of the time because people hate to be sold even though we love to buy.
Instead of doing this, you can do something simple like sharing people’s posts on social media or giving them a referral.
Might I add that I still don’t ask people to do me any favors. I just do good because I know that good is going to come back.
#2 – Invest In People You Really Like
While I build a massive network of people that are super different, I invest in people that I really like. If I enjoy someone’s company, am inspired for them or see greatness in them then I spend time encouraging them, being a friend and hopefully making them laugh every once in a while. lol
My goal is not to get anything from these people. My goal is to make their lives better in some way. I can assure you that I NEVER regret doing this because even if I don’t “get” anything from these people, I always get something from these people. It’s a sense of satisfaction. I can tell you that most of the people I have brought into my network marketing team have been these amazing people I have invested in.
#3 – Introduce Your Tribe
When you have people in your tribe that you believe will like each other, introduce them! People love meeting people and very few people have the abundance mindset to introduce other people. I’m a serial introducer and I love it when my friends get along EVEN if they hang out with out me. *shocked face* lol
Final Reminders about Network Marketing Success
Whether you are successfully bringing people into your team or you have never recruited one person, you can have success in network marketing.
You have to decide that you are not going to be average. The average person only recruits 2 people in network marketing. You don’t want to be average. Work on your skills. Get around people that are top network marketing professionals and learn from them.
As you are building your team and your business, make sure you remember that the goal is to bring volume to your company. Just recruiting a bunch of people is totally sabotaging your business. Why? For one, the FTC is not cool with companies that have mainly reps and no customers. For two, when you have a massive team that is selling a massive amount of product, they are making money and you are making LOTS of money! lol Everyone is winning. Let’s just face it, it is easier to sell a product than it is to recruit. Help your people make some retail profits and your retention is going UP!
And here is the biggest take away I want you to get out of this today. You cannot sow seed and reap it in the same season. Love this quote from John! Now go out there and be awesome!