Providing value is a huge topic with the top marketers. The days of throwing up an advertisement and telling everyone about your greatness are gone. No one is buying the flash without something to back it up and while some people may be sad about this, I am actually very happy about it.
Customers and clients are becoming more knowledgeable every day and are making each and every one of us offering a product or service work harder to get the almighty dollar. What this extra work requirement does is allows the excellent service providers to outshine the “just getting by guys” that are just out there to make a buck.
Are You Afraid You’ll Put Too Much Info Out There?
One of the common, although incorrect thoughts, information providers believe is that they can put too much information out into the market. They think if they put too much information out there for free that their clients will be satisfied and won’t buy their programs and products. It’s quite the opposite.
When people realize you know what you’re talking about they are much more likely to buy what you are offering. Don’t feel like you should hide what you know because your business is not going to grow that way.
If you’re a coach, offer free or low cost starter sessions to see if you are both the right fit for each other, if you’re a speaker take on some free gigs until you get your reputation built up, if you’re a new author then give away some free copies of your book. All of these things are providing massive value and are going to allow you to build your brand and grow your network, as well as influence.